The first thing to do when you sign up for Instagram if you intend to use it for business is to create a business profile, you will have access to tools and special features that will help you create and manage your business presence on the Gram. You can quickly do that; just navigate to your profile and tab the three bars in the upper right corner, then go to Settings. You’ll see an option to “switch to a business profile.” By doing so, you have set up your personal account to be a business account. Naturally, Instagram requires that you to connect your Instagram business account to a Facebook business page. What this means is that you should already have, or think about setting up a business page on FB as well to make sure you’re able to access customers on both fronts.
Once you have set up your business profile, proceed to fill in the following information: a catchy bio, profile picture and website URL. You also need to include other contact like email and phone number in case a customer needs to contact you outside your Instagram DM.
Instagram can seem pretty overwhelming for beginners, with all the slangs and abbreviations. So, now, let’s familiarize ourselves with Instaspeak, shall we?
Followers and Following
When you follow an Instagram page, you will be able to see their posts, photos and videos in your feed (i.e., your timeline). When others follow you, they will be able to see your posts, photos and videos in their feeds.
This is a catchy, slangy way to talk about your Instagram name. Your Instagram handle is simply your Instagram username, typically your chosen username preceded by the “@” symbol. Mine is @RizNwosu in case you were wondering.
This is where you write a few words to describe yourself (for private users) and your business (for business pages). I recommend that you make it as catch and witty/funny as possible without going overboard. Also include a call-to-action at the end to motivate people to do what you want them to do, like check out your website, for example.
This is an acronym for Direct Messages. This feature enables users to communicate with you privately, away from your posts. It is helpful because in your DM, you will be able to resolve any customer complaints and answer questions discreetly.
Denoted by the symbol #, hashtags are used to index words or phrases. Hashtags are typically used to create or follow trends. When you tap on a hashtag, you will be able to see several other posts that have been indexed with the same hashtag. You can also follow hashtags just like you follow accounts. Mine is #RizNwosu and #MillionDollarGram in case you were wondering.
This term refers to a reel of images or videos that appear on top of your news feed and stay there until they are viewed or you remove them.
They have quickly become the most popular features of Instagram, even now more popular than the regular video and photo posts. They are a series of photo and video reels of other Instagram users that appear at the top of your Instagram feed and have life spans of 24 hours. As a business person on Instagram, you can take advantage of Instagram Stories to boost your reach every 24 hours.
There is a tag option when you want to post a photo or video. This is important for when you want to absolutely make sure that the person you want to see the post get notified once you post, then you tag them. Alternatively, you can mention them in the caption by inputting their handles in the caption. You can also tag a location in your post. This is very valuable if you want your post to come up when people search your location on Instagram.
These are just a few of the tremendous amount of Instagram tools and potential features that you can use to your benefit. Just keep playing around and you’ll get the hang of it in no time.